Pinterest

Harness the Power of Pinterest for Your Business
Pinterest is a vibrant platform that visually showcases what your brand is all about, driving more purchases than any other social media platform. Acting as a digital bulletin board, Pinterest allows users to create and share eye-catching images of food, home goods, fashion, crafts, and much more. With Pinterest for Business, users can discover your brand, pin your content, and interact with your company. While it’s perfect for businesses in retail, food, and other visually appealing industries, with the right marketing strategy, Pinterest can benefit any type of business.

Why market on Pinterest?

Pinterest may be labeled as a social network, but it functions more like a powerful search engine. Similar to YouTube, users turn to Pinterest to search for products, quotes, ideas, and images they want to pin to their boards or share with others. Here’s why you should leverage Pinterest for your marketing efforts:

• Visual Discovery Engine: Pinterest is where users actively seek inspiration and ideas, making it an ideal platform for showcasing your products and services.
• High Purchase Intent: Users come to Pinterest with the intent to discover and buy. In fact, a significant percentage of users make purchases after pinning or repinning items.
• Engaged User Base: Pinterest boasts a highly engaged audience, with users spending significant time browsing and interacting with content.
• Diverse Content: From infographics to tutorials, Pinterest supports a wide range of content types, allowing you to diversify your marketing strategy.

Google Business

In the constantly evolving digital landscape, a strong presence on Google Business Profile (formerly known as Google My Business) is crucial for any business looking to enhance its visibility and credibility. Google Business Profile allows you to manage your online presence across Google Search and Maps, helping potential customers find you more easily and learn more about your business at a glance.

Why Market on Google Business Profile?

• Boost Your Local SEO: A well-optimised Google Business Profile significantly improves your local search rankings, making it easier for local customers to find your business.
• Enhanced Visibility: Your business profile appears in local search results, Google Maps, and the Knowledge Panel, giving your brand prime real estate on Google.
• Customer Interaction: Engage with customers by responding to reviews, posting updates, and answering questions directly on your profile.
• Insights and Analytics: Gain valuable insights into how customers are interacting with your profile, including how they find your business and what actions they take.

YouTube

With over 6 billion hours of video watched every month, YouTube has cemented its position as the top video-sharing website in the world. It pulls in more searches than Bing, Yahoo!, AOL, and Ask combined. Enhance your searchability on the world’s second-largest search engine with YouTube marketing. Your YouTube presence can be an educational resource, a brand builder, or both. Whether you have commercials, how-tos, “about us” videos, or slideshows, YouTube is prime real estate for getting your videos found. Since YouTube is owned by Google, videos are often displayed among its search results, maximising your visibility by investing in the optimisation and marketing of your videos and YouTube channel.

Why Market on YouTube?

• Massive Audience Reach: YouTube boasts over 2 billion logged-in monthly users, offering a vast audience for your content.
• Second Largest Search Engine: As the second largest search engine, YouTube is a powerful platform for improving your search visibility and reaching potential customers.
• Engaging Content Format: Video content is highly engaging and can effectively convey your brand message, educate your audience, and drive conversions.
• SEO Benefits: Videos on YouTube are often prioritised in Google search results, enhancing your overall search engine optimisation efforts.

Snapchat

Snapchat offers your business a dynamic platform to engage with a younger demographic through creative storytelling and interactive content.

Why Market on Snapchat?

• Youthful Audience: Snapchat reaches over 500 million monthly active users globally, primarily aged 13-34, making it ideal for brands targeting younger demographics.
• Engaging Content: Leverage Snapchat’s unique features like Stories, AR lenses, and filters to create interactive and engaging content that resonates with your audience.
• Brand Awareness: Increase brand visibility and awareness through creative storytelling and visual content that captures the attention of Snapchat’s active user base.
• Influencer Collaboration: Collaborate with influencers and content creators to amplify your brand’s message and reach a wider audience.
• Real-time Marketing: Utilise Snapchat’s ephemeral nature to share real-time updates, behind-the-scenes content, and exclusive offers to build excitement and urgency.

At Smash Social, we work with you to help ensure your productions appear more prominently in YouTube search results.

Contact us to learn more about our innovative social media management services.