Case Study

Maxine Becker is the face and owner of Bibi Bijoux, a stylish, creative, and contemporary jewellery brand, designed with the modern woman in mind. Having worked with and Bibi for over 20 years, Maxine is passionate about all thing’s jewellery, sparkle, glamour, and life! The brand has a loyal fan base, and the collection is loved by all ages. 

In 2019, Maxine introduced Kate Thornton to the world of Bibi and KT x BB was born. KT x BB is perfect for the woman who wants to add youthful, feminine, and contemporary pieces to their accessory wardrobe. Kate is inspired by current trends, which when designed, result in a heady mix of fun, wearable and affordable jewellery pieces. KT x BB has been seen on numerous celebrities and fashion influences. 

Both Maxine and Kate strive to make their customer feel empowered whilst encouraging every woman to express her own unique style, personality, and beauty

The Challenge

To reignite the social media accross Instagram, including Reels, Gird and Stories, and to incorporate Facebook. The images must be engaging, on brand, and must have the tone of voice of Bibi Bijoux. Consistency is key and the passion for the brand needs to relayed at all times.

The Result

The social media platforms look incredible, sales have increased considerably. The style, personality, fan base and beauty of the brand continues to go from strength to strength.